Prione Business Services Private Limited was established in June 2014. It is a joint venture between Catamaran Ventures and Amazon.


Prione's vision is to enable Indian small and medium businesses (SMBs) in the fast growing digital economy by creation and upliftment of SMB capabilities. We offer services that enable SMBs to develop their business profitably using the power of the internet to reach their customers and to succeed in today’s digital economy.

25+ product categories
creating product catalogs
helping sellers to sell online

As of June 2019, Prione has enabled more than 44,000 small and medium businesses (SMBs) in India across 30+ product categories. We hope to create the largest and most active SMB network in the e-commerce world.

We play an important role in getting Indian SMBs to sell online and help them through every stage: understanding e-commerce, creating product catalogs, training on the tools and technology needed for an online business, advising them on logistics and products for growth of their online business.

We support SMBs every step of the way to develop from a traditional retail store with local customers to an online e-commerce business with buyers all over the country.